1. Who is responsible for data

For the purposes of UK data protection law, WarmGuide is the controller for personal data processed through the Site, unless stated otherwise for third-party services.
Contact: info@warmguide.co.uk.

2. What data may be collected

The following categories of data may be collected depending on how the Site is used:

• Contact data: email address and message content if an email is sent to the Site.
• Usage data: pages viewed, approximate location (city/region), device type, browser, and referral source (e.g., search engine).
• Technical data: IP address, time zone setting, operating system, and similar identifiers needed for security and performance.
• Cookie data: identifiers stored in cookies or similar technologies, including those set by third-party partners.

3. How data is used

Personal data may be used to:

• Respond to messages sent to the Site.
• Operate, maintain, and secure the Site (including abuse prevention).
• Understand how the Site is used and improve content and performance.
• Display advertising and measure ad performance (where advertising is enabled).

4. Legal basis for processing

Processing is carried out under one or more of the following bases:

• Legitimate interests: running and improving the Site, securing it, and understanding usage patterns.
• Consent: where required for non-essential cookies or personalised advertising technologies.
• Contract: where a user requests a response or service and processing is needed to provide it.
• Legal obligation: where processing is required to meet legal requirements.

5. Cookies and similar technologies

Cookies are small files stored on a device. The Site may use cookies and similar technologies for essential operation, analytics, and advertising.
Some cookies are set by third parties (for example, advertising partners).

5.1 Essential cookies

These are required for the Site to function correctly (for example, security and basic page features). They cannot usually be switched off in Site systems.

5.2 Analytics cookies

Analytics cookies help understand how the Site is used (for example, which pages are popular). This helps improve content and performance.
Where required, consent may be requested before analytics cookies are set.

5.3 Advertising cookies

If advertising is enabled, third-party advertising partners may use cookies or similar technologies to deliver ads, limit frequency, and measure performance.
Depending on the advertising setup, ads may be contextual or personalised. Where required, consent may be requested for personalised advertising.

5.4 Managing cookies

Cookies can usually be managed through browser settings. Blocking cookies may affect Site functionality.
Where a cookie consent tool is active, preferences can be updated through that tool.

6. Third-party services

The Site may use third-party services for analytics, performance, and advertising. These services may process data under their own privacy policies.
Where third parties act as controllers, their privacy policies apply.

7. Sharing of data

Personal data may be shared with service providers that support Site operation (for example, hosting, analytics, and advertising providers).
Data is not sold as a standalone product. Where required, data is shared under appropriate safeguards.

8. Data retention

Data is kept only as long as needed for the purposes described in this policy. Contact emails are kept as long as necessary to handle the request and maintain records.
Analytics and advertising data retention periods are typically controlled by the third-party provider settings.

9. Your rights

Under UK data protection law, users may have rights including:

• Access to personal data held.
• Correction of inaccurate data.
• Deletion of data in certain circumstances.
• Restriction or objection to processing in certain circumstances.
• Data portability in certain circumstances.
• Withdrawal of consent where processing is based on consent.

Requests can be sent to info@warmguide.co.uk. Identity verification may be required.

10. Security

Reasonable technical and organisational measures are used to protect data. No method of transmission or storage is completely secure, and absolute security cannot be guaranteed.

11. Children

The Site is intended for a general audience and is not directed at children. If a child’s data is believed to have been provided, contact the Site to request deletion.

12. Changes to this policy

This policy may be updated from time to time. The latest version will be posted on this page.